September 5, 2025

On Demand: MTAB Meeting – 9/29/2025

During the virtual meeting on Sept. 29, CalMTA team and MTAB members discussed key topics related to the forming Commercial Rooftop Units (CRTUs) initiative under Part 2 of the 2025

August 21, 2025

Commercial Rooftop Units: Market Characterization Report

This Market Characterization report is an output of the Phase II research for the Efficient Rooftop Unit (ERTU) Advancement Plan, finalized in February 2024. The Advancement Plan described the research

Research & Papers

August 4, 2025

On Demand: MTAB Meeting – 8/20/2025

This virtual Market Transformation Advisory Board (MTAB) meeting was held on Wednesday, Aug. 20 from 9 am – 12 noon. This MTAB meeting marked the beginning of CalMTA’s 2025 Idea

July 31, 2025

2nd Quarter 2025 Activity Report Webinar

CalMTA continued to make substantial progress on market transformation initiative (MTI) development and operational milestones in the 2nd quarter of 2025. In this webinar, the CalMTA team shared activities related

Annual & Quarterly Reports

June 27, 2025

On Demand: MTAB Meeting – 6/27/25

This all-day MTAB meeting was held virtually. Highlighted agenda topics for this MTAB meeting included: Public comment You can also follow the link below to leave a public comment regarding

May 15, 2025

Room Heat Pump Self-Installation Practices Strategy Pilot Report

CalMTA’s Phase II research for the Room Heat Pumps Market Transformation Initiative (MTI) identified the need for research to better understand how consumers install, interact with, and utilize this technology.

Research & Papers

April 22, 2025

1st Quarter 2025 Activity Report Webinar

CalMTA made substantial progress on several operational and market transformation initiative (MTI) development milestones in the 1st quarter of 2025. The CalMTA team shared activities related to market transformation idea

Annual & Quarterly Reports

April 22, 2025

On Demand: MTAB Meeting – 4/22/25

This four-hour virtual MTAB meeting had a split agenda. The first half of this meeting was reporting on CalMTA’s first quarter activity including financial updates. The second portion of this

April 22, 2025

Chefluencer Event Testing Strategy Pilot Report

CalMTA’s Phase II research for the Induction Cooking market transformation initiative (MTI) identified key barriers to adoption, including low consumer awareness of induction technology and its benefits, cultural and consumer attachment to

Research & Papers

April 8, 2025

Fact Sheet: Commercial Replacement and Attachment Window Solutions

The Commercial Replacement and Attachment Window Solutions fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. Window upgrades in existing buildings offer a significant

Fact Sheets & Case Studies

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

Featured News & Events

Read the Press Release

CalMTA Hosts Tour of Window Retrofit Solutions

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Q2 Activity Report Webinar
The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Featured MTAB Meetings

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Organizational Review Webinar

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Watch Now: May 6

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Featured Resources

CRAWS MTI Plan

Commercial Replacement Window and Attachment Solutions Market Characterization Report

Residential Heat Pump Water Heating Market Transformation Initiative Plan

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