News & Events

Stay up to date on CalMTA news. Stay informed with webinars, blogs, opportunities to participate, and on demand content.

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May 29, 2025

CalMTA’s early research for the Room Heat Pumps Market Transformation Initiative (MTI) identified a need to better understand how consumers install, interact with, and utilize this technology. Room heat pumps (RHPs) are self-contained products that provide efficient cooling and heating for small spaces, such as single rooms, modest apartments, or small homes. CalMTA has developed […]

Blog

May 21, 2025

Businesses across multiple industries where surprised and dismayed when CNN reported on May 6 that the Trump administration is planning on eliminating the ENERGY STAR program from the Environmental Protection Agency (EPA). The administration’s proposed “skinny budget” includes a line item that would cut the entirety of the Atmospheric Protection Program, which houses the ENERGY […]

Blog

April 29, 2025

The kitchen is called the heart of the home, where family traditions and memories are made. Because of the emotional attachment people have to kitchens and particularly cooking, this room is also turning out to be a special challenge in the drive for whole home electrification. As one new home builder told us, “There’s still […]

Blog

January 7, 2025

California’s efforts toward market transformation reached a major milestone in late December with CalMTA filing an application to the California Public Utilities Commission (CPUC) requesting approval of new initiatives for implementation. The application includes two recommended Market Transformation Initiative (MTI) Plans that aim to deliver energy efficiency and decarbonization outcomes to the State. Pacific Gas and Electric filed […]

Blog

September 6, 2024

The 2024 ACEEE Summer Study on Energy Efficiency in Buildings brought together more than 1,200 energy professionals last month to share their innovative work and collaborate on solutions to persistent challenges, centered on the theme Equity and Climate Action: Time to Deliver. During the conference, CalMTA team members were able to share our work to integrate equity […]

Blog

August 30, 2024

As part of the research phase for the Induction Cooking market transformation idea development, CalMTA is working on a Strategy Pilot to test interventions and messaging that could be used to change public opinion and build awareness of induction cooking’s benefits. This pilot aims to learn from and build upon the Building Decarbonization Coalition’s (BDC) successful “Chefluencer” program, which uses experienced […]

Blog

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
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CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.
Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.
Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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