April 22, 2025

CalMTA made substantial progress on several operational and market transformation initiative (MTI) development milestones in the 1st quarter of 2025. The CalMTA team shared activities related to market transformation idea

Annual & Quarterly Reports

April 22, 2025

CalMTA’s Phase II research for the Induction Cooking market transformation initiative (MTI) identified key barriers to adoption, including low consumer awareness of induction technology and its benefits, cultural and consumer attachment to

Research & Papers

April 8, 2025

The Commercial Replacement and Attachment Window Solutions fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. Window upgrades in existing buildings offer a significant

Fact Sheets & Case Studies

April 8, 2025

The Residential Heat Pump Water Heating fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. Residential heat pump water heaters (HPWHs) are two to

Fact Sheets & Case Studies

April 8, 2025

The Foodservice Water Heating Systems fact sheet describes the opportunity, technology, market transformation strategy and equity considerations for this initiative. Restaurants are highly energy-intensive, using five to seven times more

Fact Sheets & Case Studies

March 6, 2025

CalMTA’s exploration of the Room Heat Pumps (RHPs) Market Transformation Initiative (MTI) identified the need for research into how consumers install, interact with, and utilize this technology. We developed the

Fact Sheets & Case Studies Research & Papers

January 20, 2025

CalMTA enters its third year with a strong foundation to deliver on the high-value solutions that we’ve developed to further the State’s clean energy and climate goals. The 2025 year

Operations Planning

January 9, 2025

In the third quarter of 2024, CalMTA made substantial progress on operational and market transformation initiative (MTI) development milestones from our 2024 Operations Plan. In this webinar, the CalMTA team

Annual & Quarterly Reports

December 18, 2024

CalMTA’s Room Heat Pumps (RHP) Market Transformation Initiative (MTI) aims to accelerate market adoption of room heat pumps to provide efficient heating and cooling in existing small, single-family, and multifamily

MT Planning

December 18, 2024

CalMTA’s Induction Cooking Market Transformation Initiative (MTI) seeks to accelerate market adoption of efficient induction cooktops and ranges to provide a high-quality cooking experience with the added health and safety

MT Planning

The California Market Transformation Administrator (CalMTA) develops and manages market transformation initiatives in the state to reduce energy use and reduce greenhouse gas (GHG) emissions.

CalMTA seeks to help meet California’s energy efficiency and decarbonization goals by accelerating adoption of energy-efficient products and practices through market transformation. Market transformation is a proven strategic process of intervening in a market to create lasting change.
Young Korean female chef working in restaurant kitchen

CalMTA follows a rigorous process for reviewing, scoring, and then developing relevant, timely market transformation initiatives. The process supports market transformation initiative creation from concept to program development to market deployment, as well as the eventual exiting of the market.

The Market Transformation Advisory Board (MTAB) provides expertise and unbiased, non-binding recommendations on CalMTA’s market transformation initiatives. Register here for an upcoming advisory board meeting.

Learn more about CalMTA’s planning and research on energy efficient technologies and our work to build California’s market transformation portfolio, and access quarterly and annual progress reports.

Want to learn more? Join our mailing list to stay informed about upcoming meetings and events, RFI and RFP announcements, and more.  

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Get in touch

We welcome your questions and suggestions.

Have questions or comments about CalMTA?
Use our contact form to connect with us, or reach out to:

CalMTA

Resource Innovations
719 Main Street, Suite A

Half Moon Bay, CA, 94019

(888) 217-0217

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All Advisory Board meetings are open for public comment. If you’re unable to share your thoughts during an MTAB meeting, access our comment form to to provide your opinion.